News > Wyndeham Wins New Mazda Launch from Redwood

Wyndeham Wins New Mazda Launch from Redwood

26th September 2007

In Europe Zoom Zoom magazine is produced in 3 separate language editions for the English, German and Spanish markets. Wyndeham Heron has produced over 200,000 copies of the English edition, 280,000 copies in German, and 38,000 copies in Spanish, which were printed on one of Wyndeham Heron’s three MAN Roland Rotoman 32pp presses. The cover features a 5th colour silver finished in overall UV gloss varnish, and was printed by Wyndeham Impact and then perfect bound on a Corona high speed perfect binding line.

In the months preceding the launch Wyndeham and Redwood worked in partnership on a number of print trials and conducted tests using the new ISO 39L standard. Wyndeham is now running the ISO 39L standard on live jobs enabling it to produce web offset publications to a predictable result and with a significant improvement in quality such as sharper, cleaner and more open images with more lift and contrast.

“Accurate representation of our client’s brands is paramount to Redwood and we have been impressed by the initiatives Wyndeham has taken in improving colour quality. When we saw the results that could be achieved using ISO 39L we were confident in placing this high profile magazine for the Mazda6 launch,” said Jennifer Jeffrey, Production Director, Redwood.

“We are very pleased to be working with a major contract publisher such as Redwood and we are also discussing a number of other opportunities with them,” said Dave Emeny, Managing Director, Wyndeham Heron.

Redwood creates award winning brands and editorial content for some of the UK’s biggest brands including Marks and Spencer, Royal Mail, Boots the Chemist, Volvo and Land Rover. Redwood is part of the AMV Group –part of Omnicom which offers clients the additional benefits of working with a major agency network.